We always love to hear from NTEN’s Brett Meyer because he has such a way with words. He writes:
Based on the response to a couple of how-to articles about Google Analytics I’ve posted to the NTEN blog recently, we know there’s a hunger for more information about how to understand what’s going on with your organization’s web site.
See, the average time on page for these articles is nearly 4:00, much higher than our blog’s average of 2:35, so I know folks are (probably) actually reading them. And judging by the referring sites, they’re coming from all over.
But I’m getting ahead of myself.
Web analytics can tell you a lot of things – what your visitors are engaging with, where they’re coming from, what’s likely working (and what’s not) – but if you don’t understand the language, it’s just another time suck. And (time spent reading our blog aside) we know you don’t have a lot of that. That’s why we’ve enlisted analytics guru Eric Peterson for the upcoming webinar series, “Web Analytics Extravaganza“.
> You should register for this great series here.
Series Sessions
All sessions will take place at 11:00 am Pacific / 2:00 pm Eastern for 60 minutes. You will receive recordings of all sessions.
- Web Analytics 101: The Basics (September 9th)
- Bonus! Intro to Google Analytics (September 24th, presented by me)
- Web Analytics 201: The Nuts and Bolts (October 5th)
Series Cost: $50 for NTEN Members, $100 for non-members
Presented by: Eric T. Peterson, Web Analytics Demystified and The Analysis Exchange
We don’t use the world “extravaganza” lightly around here.
