Thanks to Tracey Mauer of the Vermont Business Center at the University of Vermont for sharing this great opportunity:

Register here for Strategic Marketing Management and Application, a full day workshop delivered by Karen Fleming on Friday, January 7 (8:30 a.m. – 4:30 p.m.)at the University of Vermont (Multi-Purpose Room/ University Heights North.

Strategic Marketing Management is the process of developing and managing marketing strategies to create value for a firm’s customers. Market performance proves that companies that understand and apply customer-centric marketing are more likely to achieve long-term success. This interactive course will provide participants with an overview of the strategic marketing management process and its principal concepts. Participants are encouraged to bring actual marketing issues, challenges and ideas from their company for discussion and refinement.

Learn  more about the program and register here.