In preparation for the 1/27 Media Maven: Refresh Your Communications Plan, Common Good Vermont will be paying special attention to communications resources from around the country. Thanks to our friend Kivi Leroux Miller of Nonprofit Marketing Guide.com for sharing her 2011 Nonprofit Communications Trends Report.
Is your organization one of the 49% of nonprofits who said they have no formal marketing or communications plan for 2011? If you are still developing your plan or are curious to see what other nonprofits are planning this year, you should have a look at the 2011 Nonprofit Communications Trends Report Conducted by Nonprofit Marketing Guide.com, the report is based on a survey of 780 mostly small to medium-sized nonprofits in North America in December 2010.
Marketing / Communications Plans: The 2011 Nonprofit Communications Trend Report found that only 51% of nonprofits said they have a written marketing or communications plan for 2011; another 34% have informal notes; 8% said their plan lives “only in their heads” and another 7% plan to “do what they did last year.”
Communications Tools: The survey listed 14 communications tools and asked respondents to select up to three that were “most important,” “somewhat important,” and “least important.” When the “very important” and “somewhat important” rankings were combined, it became obvious that online marketing tools dominate, tumping more traditional forms of nonprofit communications.”
The highest ranked communications tools:
- Website – 96% of participants idenfied their website as being a very or somewhat important tool
- Email marketing – 94% identified this as being a very or somewhat important tool and 75% said they’ll email supporters at least monthly
- Facebook – 79% ranked this as a very or somewhat important tool
- In-person events – 67%
- Print marketing – 67%
- Media relations/PR – 57%
The Report also reveals what nonprofit communicators are both excited and scared about for 2011:
- Nonprofit communicators are excited about new ways to connect with their supporters, their increasing use of social media and better communications planning and integration.
- Nonprofit communicators are scared about economic uncertainty, the difficulty of implementing marketing strategies and the lack of staff time for communications.
To Learn More and Read the Report in Full Visit: 2011 Nonprofit Communications Trends Report.