Pinterest’s Rite Of Web Passage-Huge Traffic, No Revenue

Andy Schwartzman of  Media Access Project shared this Wall Street Journal article on Pinterest today.

If you haven’t heard of Pinterest, you likely will soon.  Traffic to the website-which lets users create online scrapbooks to share images of projects or coveted products-has grown tenfold over the past six months. In January, the number of visitors on Pinterest.com was almost a third of that on Twitter.com. Pinterest has found favor with e-commerce retailers, many of which have added its “Pin it” button to their websites, but also become the subject of blogosphere chatter over use of affiliate marketing. Sarah Needleman has details on The News Hub.

There is one problem: The 16-person Palo Alto, Calif., start-up isn’t sure how it is going to make money. “Pinterest’s monetization strategy isn’t in the oven and it’s not even off the baking table,” said Jeremy Levine, a board member of Pinterest and a venture capitalist at Bessemer Venture Partners. “We have one hundred ideas but no execution as of yet.” Pinterest’s situation isn’t unusual for an Internet start-up; some may even call it cliché. After watching the growth of Facebook Inc. and Twitter-both of which grew quickly at first without having a business model-Pinterest co-founder Ben Silbermann said he is following the same path and will worry about details later. “My hope is that if we build a service that a lot of people use to plan and discover things, that will be really valuable,” said the 29-year-old entrepreneur, a former Google Inc. employee.

MORE: The Wall Street Journal

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