Digital Marketing Tracks – Consume, Implement, Convert

It’s true — understanding the constantly evolving world of digital marketing often seems daunting. But the Vermont Web Marketing Summit cuts to the chase.

The summit is a tightly focused, intensely practical one-day event featuring an array of nationally known thought leaders!

Featuring a two-track approach that addresses the needs of both beginners and more advanced digital marketers, the sessions aim to offer actionable knowledge transfer.

Starting with a keynote by Brad Robertson, CEO of GannettLocal and former president of Burlington Free Press, covering the fading boundaries between traditional and new media. The day continues with a series of sessions featuring:

• MEASUREMENT – NAVIGATE the sea of data to fish out the essential metrics to monitor. Measure and define “success” along the path of Returns on Investment.
  
• ORGANIC SEARCH - LEARN how keyword results have no significance in personalized search, how Schema.org and markup languages are taking the search world by storm and how to keep ahead of Panda, Penguin and other 65000 changes from the world of big G.
  
• DIGITAL ADVERTISING – FOCUS on intelligence gathering and audience identification to integrate with behavior based responsive display advertising. Also, attend the clinic providing conversion-boosting answers and insights.
  
• EMAIL & MOBILE - FRIENDS don’t let friends invest time & money on building additional mobile sites. Instead, build responsive design, remove duplicate content and enhance your mobile search. Discuss how & why email continues to be one of your biggest influencing channels.
  
• SOCIAL MEDIA – ENGAGE beyond Facebook and Twitter updates. Understand how to deploy social media for reputation management and as a critical tool for public relations.
  
• BRANDING & MEDIA PLANNING - BUILD brand reputation with shifting perception as social sites allow consumers to interact directly with brands and products online. Learn how to put together a marketing plan that caters to your brand need.

More information and registration at http://vtwebmarketingsummit.com/