How to Plan and Prepare for Online Fundraising Success

Published and hosted by CharityHowTo, 2017:

Live Webinar Description

If You’re Unable to Attend the Live Webinar, You Will Get the Webinar Recording, Slides, and Bonus Materials.

A Whopping 95% of the Attendees Rated This Webinar Good to Excellent

During this webinar, we will show you step-by-step, how to plan and prepare for online fundraising success, including goal-setting, creating a Campaign Calendar, recruiting an Online Fundraising Team, training Social Media Ambassadors, and writing compelling donor-centric stories that elicit online donations.

This webinar will guide you through all the necessary steps required to plan and prepare for online fundraising success, before you launch and implement an online fundraising program.

If you are looking for a step-by-step guide to launching and implementing your online fundraising campaign, check out our related webinar, “How to Launch and Implement Your Online Fundraising Campaign – A Step-By-Step Guide”

Join Julia Campbell, the digital marketing strategist who has helped nonprofits build their online communities and raise thousands of dollars online, and learn what it takes to raise money online when you are a small or mid-size nonprofit.

* Online fundraising takes time, commitment, and consistency. There are no silver bullets in this webinar.  Throughout the webinar, we will show you examples of online fundraising programs that worked for small and mid-size nonprofits.

During This Live Interactive Nonprofit Webinar You Will Learn:

How to Evaluate If Your Nonprofit Is Ready for Online Fundraising   

  • Review: A quick assessment to determine if your nonprofit is ready, willing and able to undertake online fundraising

  • Review: A checklist to follow if your nonprofit has never done any online fundraising before

  • Bonus Material: Review Online Fundraising Assessment questionnaire

How to Plan and Prepare For Online Fundraising Success

  • How to set a SMART (Specific, Measurable, Actionable, Relevant, Time-bound) goal for your online fundraising campaign

  • How to choose the right target audience to ask for online donations

  • How to determine a budget for your online fundraising program

  • Review: A quick overview of available online donation tools for small nonprofits

  • How to set up your website for maximum online fundraising success

  • How to set up your online donation page to convert more visitors into donors

  • How to set up a landing page for an online fundraising campaign

  • How to find a matching fund sponsor for your campaign

  • How to create a Campaign Calendar to keep on track

  • Bonus Material: Review Online Fundraising Campaign Calendar

How to Coordinate an Online Fundraising Team

  • How to recruit an Online Fundraising Team

  • How to train and motivate your Online Fundraising Team

  • Bonus Material: Review Online Fundraising Team Member job description

  • How to find Social Media Ambassadors to spread the word

  • How to create an Online Toolkit for your Social Media Ambassadors

  • Bonus Material: Review Social Media Ambassador job description

How to Write a Story that Elicits Online Donations

  • How to write a donor-centric story

  • How and where to use video in your online fundraising

  • How to write a “Donate Now” Call To Action

  • How to tell emotional stories that will compel people to give online

Bonus Materials

  1. Online Fundraising Assessment questionnaire

  2. Online Fundraising Campaign Calendar worksheet

  3. Online Fundraising Team Member job description

  4. Social Media Ambassador job description

  5. 6 Types of Stories You Should Be Telling On Social Media e-book

  6. The Slides and Webinar Recording

What Attendees Said about This Webinar

“Julia is incredibly knowledgeable about the issues nonprofits face — and she knows how to solve them. We can’t wait to use the resources she gave us in this webinar for our next online fundraising campaign. We can’t recommend her enough!”
Stephanie Santos, CLASS


“Very informative with great examples and extra resources to refer back to while we tackle our first online campaign”.
Colleen Rossignol, The Village Link


“Julia is extremely knowledgeable, well-prepared, and efficient. Her seminar was jam-packed with helpful ideas on how to determine your readiness, how to set goals, evaluate platforms, enlist help, create engaging content, measure success, and cultivate your new online donors.”

Claire Wagner, Home First

“Engaging and chock full of information – definitely a useful webinar! It introduced a range of online fundraising options and really got me to think about what we’re already doing and what we could do better. Useful for fundraisers with small to large organizations – I highly recommend it.”

Marguerite Lesli, Faith in New York


If You’re Unable to Attend the Live Webinar, You Will Get the Webinar Recording, Slides, and Bonus Materials.

If you are looking for a step-by-step guide to launching and implementing your online fundraising campaign, check out our related webinar, How to Launch and Implement Your Online Fundraising Campaign – A Step-By-Step Guide” 

About the Expert
Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops, webinars and trainings to nonprofit professionals in organizations of all sizes.
Using social media, email, blogging and online fundraising platforms, Julia has a long history of helping nonprofits find success online. After 10 years in the nonprofit sector as a one-woman development director and marketing shop, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA. She has been featured on Maximize Social Business, About.com, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014

 

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