WHEN: August 8 at 10 a.m. PST
Over the past six years, #GivingTuesday has grown in both size and significance. In 2016 alone, over $177M dollars was raised online in one day.
As your nonprofit is developing a strategy to capitalize on the day’s momentum, join the Classy team to learn first hand from a #GivingTuesday veteran, Camp Kesem. You’ll find out how they raised $1.2M in 2016 and walk away with tips and tricks for your campaign.
WHAT YOU’LL LEARN
- A brief history of the movement and what’s to come from one of the day’s co-founders
- How Camp Kesem has evolved their fundraising strategy resulting in three years of consecutive growth
- How to determine which appeals resonate with different segments of donors
- How Camp Kesem empowers over 100 chapters to fundraise
- How #GivingTuesday can be integrated or separate from your year-end fundraising appeal