Our new course Online Communications: Beyond the Basics is for those of you who know a few chords and can play some pretty good tunes, but who want to learn more and to get better at online communications.
During this course, you will:
- Explore opportunities to strengthen your communications and expand your reach.
- Learn how to evaluate and use mainstream and emerging communications platforms.
- Learn how to use data to inform your decisions.
- Find out about social media advertising and search engine advertising.
- Learn how to schedule and manage your communications efficiently across multiple channels.
- Understand how to build an integrated online communications campaign focused on awareness-building, advocacy goals, or raising more money.
- Determine the metrics you need to optimize your efforts and measure success.