Source: Foundation Center
Nearly one third (31%) of annual giving occurs in December. Are you prepared for the giving season? Researcher and campaign expert Derrick Feldmann offers guidance on how to update your end-of-year fundraising campaign to stand out from the crowd and get the attention your organization deserves. Get practical tips on how to garner donors’ attention and spur them to action by highlighting their donations’ impact. Learn incremental fundraising techniques and a combination of online and offline tactics (including direct mail, social networking, advertising, PR listings, and grassroots organizing).