Thanks to Vermont Creative Network for sharing.
Cultural activities are just one aspect portion of Vermont’s creative economy. Thanks to a robust national study, we can now understand more about the ways those events generate tourism and greater investment. Vermont was one of 20 states – along with 320 American regions and cities (including Chittenden County) – to participate in the fifth iteration of Arts & Economic Prosperity (AEP5). This far-reaching survey measured the health and impact of arts organizations as well as the economic behavior of audiences attending arts and culture events. In Vermont, over 80 arts organizations participated in data collection.
The data are impressive and dovetail neatly with other information emerging from Vermont’s creative sector. Highlights from the study reveal, for instance, that tourists spend twice as much locally for non-ticket items (like restaurant meals or event memorabilia) than residents at the same event. Vermont produces hundreds of cultural events each year – a first-rate opportunity to engage visitors.