Eric Burger, Nonprofitpro.com
#Giving Tuesday 2016 yielded $168,000,000 in nonprofit donations. Is your nonprofit ready to leverage end-of-year giving in 2017?
#GivingTuesday is right around the corner and presents a unique opportunity for nonprofits nationwide to drive in new donors (both financial and time-based). If you are not familiar with #GivingTuesday, it is a national campaign that begins the Tuesday after Thanksgiving (Nov. 28, 2017) and kicks off end-of-year giving for many people around the world. There are many ways that your nonprofit can leverage #GivingTuesday to increase financial commitments and fill volunteer opportunities.
In today’s post, we will focus on a few strategic components to getting the most out of your #GivingTuesday marketing efforts.