Outdoor Clothing Company Patagonia Donates Entire $10M Black Friday Sales to Environmental Organizations

Source: Independent

Clothing company Patagonia, which is best known for making squashy down-filled winter jackets, says it will donate its entire $10m takings from Black Friday to environmental organizations.

The high-end outdoor apparel company said its “astounding” total sales were five times its own expectations.

The firm had previously promised to donate “every cent” it took in sales on Black Friday to charities and organizations involved in environmental work, and said the “enormous love” its customers had shown (by spending so much), would help hundreds of grassroots conservational projects.

 

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