The Battle for Hearts and Minds

Source: TSNE 

Thursday, December 21, 2017

9:00 A.M. to 12:30 P.M.

Presented by: Shaun Adamec
Training fee: Free

Nonprofit professionals often find themselves frustrated by the way the public thinks and talks about the issues they care about. That broad public conversation—also called the public narrative—shapes the way our audiences consider the problems we seek to solve, and the solutions we propose to solve them. Shifting that narrative to one that is more complete, productive, or just plain accurate can be a bewildering prospect for any advocate. This workshop will break through the mystique of the public narrative, present clear strategies to identify the current state of hearts and minds around your cause, and offer specific ways you can begin to shift the way people think and talk about your mission. Along the way, we will examine how our own messaging may actually be making our problems worse, and strategies we can employ to make sure we are attracting more people, resources, and attention to your cause, not driving them away.


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