Year-to-Date Donations, Donor Retention Rates Down, Report Finds

Source: Philanthropy News Digest

Donations to charities and donor retention levels through the third quarter are continuing a downward year-over-year trend, a report from the Association of Fundraising Professionals and the Center on Nonprofits and Philanthropy at the Urban Institute finds.

Based on data from charities and donor software firms, the Fundraising Effectiveness Project‘s Quarterly Fundraising Report (5 pages, PDF) found that year-to-date giving through September 30 totaled nearly $4.7 billion, down 4 percent from the same period in 2016, and that the overall donor retention rate was 33 percent, down 1.9 percent on a year-over-year basis. The report also found that the total number of donors through September was down 5 percent from last year, the number of new donors was down 14 percent, and the repeat donor retention rate, which excludes donors who gave to charity for the first time in 2016, was at its lowest level in five years, at 45 percent.

Read more here

Tags: , ,

Comments are closed.