Donor Retention Should be a Focus in 2018

Source: Network for Good 

The best way to raise more money is to get more new donors, right? Not so fast.

Yes, donor acquisition is definitely a way to raise more money. New donors = new money.

But, what about those donors you already have in your database? Those supporters who know your work is worthwhile and have already invested in your work?

Learn More. 

 

 

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