You’ve got to explain in a few words what your nonprofit does, and why it’s valuable. That’s the job of the tagline. Many organizations expect their names to broadcast what it is they do. Trouble is, it just doesn’t happen that way very often. Nancy Schwartz of Getting Attention! gives us the inside scoop on what makes a tagline work.
Stay on top of the Vermont Legislature with video coverage of the week of February 14th from our friends at Capitol Beat (ORCA Media in Montpelier): Vermont House Appropriations Committee: Natural Resources Vermont House Appropriations Committee: Environmental Conservation Vermont Senate Finance Committee: Folding Catamount into VHAP
Thanks to our dear friend Holly Ross, fearless leader of NTEN, which recently received a major grant from Google to expand technology leadership. Apply now to see if you qualify!!!! Holly writes: Now more than ever, nonprofit leaders must understand the potential technology has to help them meet their missions. You require effective ways to [...]
Thanks to David Thurlow of the Vermont Food Bank for raising the flag for single payer health care and its impact on Vermont’s nonprofit sector. Watch all the latest video: http://blog.commongoodvt.org/2011/02/health-care-bill-video/ —Respond to David’s statement on the Common Good VT Community Forum— From: David Thurlow <dthurlow@vtfoodbank.org> Date: Mon, Jan 31, 2011 at 11:47 AM Subject: [...]
Bill Schubart is a longstanding nonprofit advocate and member of the Blue Ribbon Tax Structure Commission that released it’s report to the Vermont Legislature in early January. Common Good Vermont asked him about the implications of the Commission’s recommendation for Vermont’s nonprofit sector.
Our friends as IdeaEncore recommend ways to share what you know with nonprofit colleagues across the world. Common Good Vermont also depends on you to share your news, events, resources and links. Here’s how: Build sharing into your organizational processes. When you publish a new report or finish a project, ask yourself what (parts) can [...]
Did ten years whiz by or is it just me? Technology is now a “social utility”. High tech devices and the skills to use them are no longer a luxury, quickly becoming as important to people as food and clothing. Multi-media content—movies, music, games, maps, commerce and social networking–lives “in the cloud” and mobility is the platform of the future. What are your resolutions?
Jessica Oski is a long time legislative advocate for a variety of nonprofits including Planned Parenthood. Now in private practice, she looks ahead at the 2011 Vermont Legislative Session and tells Common Good Vermont what issues nonprofits need to track “under the dome” this year.
Our friend and colleague Nancy Schwartz of Getting Attention! has just released the Nonprofit Tagline Database and 2011 Report. It is a treasure trove of helpful marketing knowledge and data! Here is the short story: A high-impact tagline is the easiest and most effective way to communicate your organization or program brand, the best way [...]
The New York Times reports (12/2/10) that “Pandora’s Box” has been open. “With the federal government struggling to regain control over the nation’s deficit, a debate is emerging over the charitable deduction and other tax policies that support nonprofit groups”. A number of Administration and blue ribbon panels are exploring different approaches to generate revenue [...]
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