Tag Archives: social media

6 Steps to Showcase Marketing ROI

Written by Nancy E. Schwartz from GettingAttention.org. Q: Help — We’re losing ground fast and we need professional marketing help. How do I get the budget and support to get it? My organization has been in existence since the 1960s, longer than any other environmental group in the state. But, like many other nonprofits, we have [...]

A Beginners Guide to WordPress

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From Vertical Response. Not only is WordPress the most popular blogging tool around (powering over 60 million websites and blogs worldwide), it’s also incredibly easy to use. So if you’re looking to start a new blog, or use a new blogging platform for your business that makes publishing simple, WordPress is worth considering. In this quick guide, we [...]

Tips for Cross-Platform Communication

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Written by Jill Warren Lucas for Philanthropy Journal. Amy Sample Ward offers the following tips for nonprofits that are just getting started to those interested in fine-tuning their communications outreach. Sign-up Today for Common Good Vermont’s upcoming Media Maven with Amy Sample Ward on Social Change Anytime, Everywhere on May 23d (in Burlington and webcast!) [...]

Secret to Amazing Donor Gifts

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Written by Katya Andresen for Network for Good. At the recent Nonprofit Technology Conference, I was asked about donor premiums — those return address labels, mugs, etc. given to people in exchange for making a donation. From the research I’ve seen, premiums can work to boost giving in the short term but also create some [...]

How to Plan When You Are Already Doing It

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Written by Kivi Leroux Miller at Nonprofit Marketing Guide. Creating a Work Plan Without Starting from Scratch For many nonprofit communicators, planning more than a few weeks or months at a time is a luxury. You just do the work, and roll with the changes as you go. But that approach can leave you wondering [...]

Two Hour Marketing Plan

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Thank you to IdeaEncore for sharing this low-cost resource with us. Often lack of good marketing strategies are significant reasons why a nonprofit has difficulty raising funds. A marketing plan, including brand identification, can be an aid in fundraising efforts. Buying more than one guide? Get the Plan Now! Save money with the complete Hours [...]

Media Maven Special: Social Change Anytime Everywhere with Amy Sample Ward on 5/23

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  We welcome Amy Sample Ward to a special Media Maven Lunch & Webcast, co-presented by Common Good Vermont & NetSquared Vermont. Amy will talk about her new book: Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money and Engage your Community. Register Today. The event starts at 10 [...]

News: The 2013 eNonprofit Benchmarks Study is here

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Here it is, your annual dose of data. How’s it taste? Sweet! Online revenue was up 21% last year. Monthly giving was positively booming, up 43%. Refreshing! Social media audience sizes skyrocketed in 2012. Nonprofits increased their Twitter followers by 264% last year. Kinda bitter! A whole bunch of email metrics weren’t looking so hot, [...]

Vermont Nonprofit Conference 2013 Presentation Support Materials

This year’s Vermont Nonprofit Conference was attended by 265 nonprofit leaders from 191 organizations on March 21st 2013 at Lake Morey Inn in Fairlee Vermont. Thanks to our generous presenters,  we’ll be posting their materials and video here. If you don’t find the link here, it is coming soon!  Review and share widely. Agenda for [...]

Social Media 101

How to use social media for your nonprofit? Here are some quick resources  from CommonGoodVT.org to get better at Facebook, Twitter and LinkedIn.   You can search anything on our website by typing in keywords into the search bar on the top right or by going to the Nonprofit 101 section and browsing by category, [...]